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Using 1300 Numbers to Measure Marketing Success

If the only thing you use your 1300 or 1800 number for is to answer incoming calls, you're missing! One major benefit of these numbers is a very powerful built-in selection of their reports. Call details such as who to call, when they are calling, where they are calling from, and the length of each call can help you to measure the success of different marketing campaigns and channels. If your business in resided in Australia, you can search for 1300 number providers in Australia via

Some marketing channels

Most businesses use multiple channels to get their message out there, including things such as email newsletters, search engine marketing, pay-per-click online advertising, social media (eg Facebook and Twitter), and print advertising, radio and television. With so many different things on the go, it can be difficult to work out which one (s) providing the best results and ROI.

One easy way to do this is to use a unique 1300 number or 1800 with each of the marketing channels and campaigns. That way you can quickly see the results of that every initiative is reached. Of course, you can always take the time to ask everyone who calls where they heard about you.

But it takes time and effort, it is not always accurate and can take the focus of the call destination. By using the reports that are already available via 1300 numbers or 1800 numbers, you save time, the call remains in focus, and you get accurate information about the source of each call.