One of the most popular online marketing courses is the Master's course. The Master's program comes with an experienced expert-curved learning path, which is a good step-by-step approach to acquire the required skill set of an effective digital marketing professional able to manage the digital marketing activities of the company. The course is learning path starts with the Fundamentals of Marketing Course where learners get an overview of digital marketing fundamentals.
The second part of the Master's course deals with the Hands-On Learning module. The emphasis of this module is the implementation of digital marketing strategies and ideas. In the hands-on learning sessions, the students are given various practical applications to test their ideas on real-time scenarios. This is important since the digital marketing courses are designed in a hands-on manner to ensure that the topics and materials are implemented with utmost flexibility. Hence, the implementation phase of the marketing campaign is directly associated with the testing sessions. This helps in getting the right implementation practices without having to wait for long periods of time for seeing the results.
Another important area of focus in digital online marketing courses is the exams. The exams cover various areas such as technical skills, behavioral science, information exchange, decision making, and other skills. The exams are designed in a way that they do not test the entire knowledge of the student but rather highlight his or her weak points so that improvement can be done. These exams cover different topics in each module of the course.
Usually, these topics cover:
Most of the online training platforms come with exams, question papers, mock exams, and feedback forms which facilitate the students in testing the understanding of the course material. The exam structure depends on the platform in accordance with the syllabus. Upon completion of all the exams, students receive certificates. Usually, the certificate is issued after one year of the full-time course. However, upon completion of the course in six months, one can decide to take an online registration exam to validate the certification.
Some of the most popular marketing topics for beginners and advanced users alike are SEO (search engine optimization), PPC, Email campaigning, social media, video marketing, etc. Digital marketing courses prepare students for the requirements of each of these segments by teaching them about the basic requirements and tools that are required for each segment. It also enables students to get a feel of the actual work environment while working in an office setting. The courses are developed as per the specific needs of the marketplace and are targeted towards preparing students for the market. Hence, they make use of the latest tools and technologies that are available these days.
Coursera offers two popular options for digital marketing specialization. They are the one-on-one consulting training or group training programs. In the one-on-one consulting training programs, students learn important skills such as keyword research, keyword optimization, PPC, email campaigning, etc. Other than this, students can also take up a free practice session to hone their skills and get a feel of the working environment.
The group training programs allow students to learn the most essential skills in the specified time period by enrolling in a group of 15 learners at a time. This allows them to work together as a team to solve problems and progress as a company. Upon completion of the course, students receive the necessary certificate. The subjects covered in the courses include search engine optimization, SMO, social media, PPC, email marketing, website designing, and development, etc. The courses are designed keeping in mind the needs of the present market place and the demands of the industry.
These courses are designed for everyone irrespective of the previous level of experience. Whether you are a beginner or a veteran, you can enroll in these courses. Moreover, even if you are already in the industry but want to have a boost in your career, you can enroll in these courses. You can also avail the special packages which include free training, discount coupons, and valuable content for your learning.