Instagram is a great social tool and you can't forget the community aspect that many people look for when using social media. Brands that interact with their followers, customers and stakeholders understand them much better and appear much more human and real.
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With over a billion monthly users, Instagram is a step behind Facebook as the most used social media app out there. These are the many people you can reach with an Instagram presence. So there's nothing wrong with creating an Instagram account for your brand. You can meet new customers, understand consumer trends, and introduce brands.
This allows your Instagram account to have a cohesive sense of message and shows your subscribers or followers that you are caring and engaged. When it comes to gaining followers on Instagram, it's important to build an audience that knows what is expected of you.