Advertising is both an art and a science that entrepreneurs need to master and understand the fundamentals to maximize the benefits of advertising.
Effective small numbers of business administration indicate that a successful small business must allocate 5% of sales to gross business advertising contractor. For more information about business advertising, you can check this out.
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However, it will only be beneficial if the contractor understands the laws of advertising. Here are a few:
a. Pass one message at a time
To see a high response rate, you should get a message at a time. The message must be simple, convincing and must be fast. The message should be five seconds long and can generate massive traffic to your site.
b. The message has to be credible
Many people are wary of advertising because overconsumption, advertisers have focused on misinforming the public, transport lies, and half-truths and data that are not credible. False advertising is a total waste of advertising money.
c. Always test everything
Before diving to advertise your product, it is in the best interest of your company to test advertising to avoid wasting capital resources in advertising that can work against.
d. Maintain easy contact with customers
In any advertisement, brochure, email, catalog or company literature, make sure to include the necessary business contacts and all information, including email addresses and website, fax and telephone numbers and physical address.